REWRITE TECH by diconium
REWRITE TECH deals with the visions and trends of the tech scene. Our interview partners are the pioneers of the digital industry – they share with us their visions, trends and experiences, and provide deeper insights into topics that engage the coding community.
REWRITE TECH by diconium
Valerie Bures-Bönström, VAHA: The digitalisation of fitness
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Geraldine de Bastion & Brad Richards
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Season 1
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Episode 12
Valerie Bures-Bönström has always used sports to gather energy and confidence. So it’s not a coincidence that she already founded three companies focusing on health and motion.
In this episode, we’re speaking with Valerie about her latest adventure: her startup VAHA. The product is a mix of hard- and software, coming in the shape of a mirror. The clue: the mirror functions as a display and can show the user workout videos or offer live classes. Through built-in sensors, the mirror is able to give feedback and correct the execution of exercises.
In our interview, she does not only tell us what she envisions for VAHA, but also explains how she and her team laid the technical foundation of their software.